Something that I am finding interesting, search results is a general indicator that is much more of an overall indicator or you're web site's visibility on the Internet. When your site is showing more often and more consistent during search queries, then you can pretty much bet the general traffic will increase.
I'm using Google.com/Webmasters/Tools, Google.com/Analytics, and something proprietary from my web server for my analysis. The interesting thing is, I don't think I can say I have an increase in clicks from those searches. However, there has been an uptick in general traffic.
What has been increasing is direct traffic, and referrals from other websites. Resent changes have been to add a Google+ link and further comments from this blog. Also, in the USA, we have the start of the Christmas Holiday Shopping season. Some one at the ice rink, during club lessons, informed me that by including some information about where to buy figure skates, we pop up on the short list of web sites.
I think this will be further evidence I need to start a program at the rink where I or some one interview all sorts of skaters and post their comments at the club web site. Getting members to talk about what makes them like this sport may pay off very well in the future.
I'm sure I will have approval. I just have to remind myself this is something that will take time.
