Wednesday, December 7, 2011

Online Strategy for 2012

Google for NonProfits logo
On a posting by Google for NonProfits G+ account, they asked what your non-profit's strategy will be for 2012.

Being that this blog is all about my discovery into assisting non-profit figure skating clubs, I could write a few comments here.  At least regarding our online activities.

  • Enroll into more Google Programs
    • Google for Non-Profits
    • YouTube
    • Google Check-Out
    • Following G+ developments and integration
    • Picasa and Photo integration
    • Google Calendar integration
    • Introduce Google Adsense 
  • Yahoo - Flicker integration
  • Customized Email accounts
  • Use demographics data gained by Adscense and Google Analytics to improve:
    • Local Advertising
    • Introduce campaigns for Figure Skating Competitions and Test Sessions