Meta Data, at one time, was the big dog of internet search optimization. It still matters, but now it is more of a way to fine tune your page rankings.
As I am trying to get 7RFSC.org to be visible once again with searches, I'm revisiting the metadata. The back end system we use is Joomla. This system has many benefits over the old system we had. But one of the non-benefits is not being able to manage metadata effectively. For a web site where we are very uniform in the purpose, it is a tedious task to update this information.
Tonight I've taken to task the updating of several pages with metadata.
Oh, for those that don't know. Meta Data are keywords. In most cases this is what a search engine will use to update relevance. At times, words are used here that are not actually within the web page itself. So if on a web page you are just talking about 'working out' but didn't have the opportunity to use the word 'training' then this provides the option to include that word with out changing what you actually wrote.
