No, this is not 2nd on first page... This IS the second page. The web sites that beat 7rfsc.org are some of the following:
University of Wisconsin Figure Skating Club: uwfsc.rso.wisc.edu/
Wisconsin Figure Skating Club: www.wisconsinfsc.org/
Wisconsin Figure Skating Council: www.fscouncilwisconsin.org/
Western Wisconsin Speed Team: www.westernwisconsinspeedteam.org/
SkateWeb: Skating Clubs and Rinks: United States - Frogs On Ice: www.frogsonice.com/skateweb/clubs/us.shtml
Spooner Wisconsin Chamber of Commerce Area Travel Planning: www.spoonerchamber.org/pages/visitors/recreation.php
Wisconsin Ice Skating Rinks | Ice Arenas: www.skatingfitness.com/Ice-Locator-Wisconsin.htm
Lifeskate: Figure skating club directory: www.lifeskate.com/skate/clubs.html
Cutting Edge Skating Association: www.cuttingedgeskating.com/
From the above listing, there are only two that in my opinion should be relevant to the search goals. WWST and CESA. As web sites go, the others in the above have done a marvelous job at getting themselves ranked.
But notice the difference when I use quotes around the word "Figure Skating" Google has no choice but to recognize this as a single grouping of letters. It works out where 7rfsc.org is #3 on the search list.
Now I have to wonder, does Google consider this when I make my keywords for the figure skating web site. I've placed the meta/discription words in place... but I had not used any quotation marks around any of them. I'm gonna wait a little bit to see what happens after Google compiles the web site in their /webmasters/tools/ page.
